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CMHA honours Vince's Market with Community Beacon of Light award

Local independent grocer raised funds with its community product initiative in support of mental health programs in York Region and South Simcoe
Vince's Market was named a recipient of the CMHA York Region and South Simcoe Community Beacon of Light award. Accepting the award are Vince’s managing partner Giancarlo Trimarchi (from left), Vince’s brand manager Neil Moore and Vince’s community support ambassador MariaCiarlandini, with CMHA senior director of communications Cathy Cowan.

Local independent grocer Vince's Market has received the Canadian Mental Health Association York Region and South Simcoe Community Beacon of Light award for its support of "mental health for all."

The event held at SilverCity Newmarket Cinemas not only recognized CMHA employees and volunteers for their achievements and commitment to the community, it also highlighted the contributions of local businesses who support the CMHA and serve as champions for community mental health.

“Vince’s was honoured to be recognized with the Community Beacon of Light Award from CMHA York Region and South Simcoe,” Maria Ciarlandini, Vince’s community support ambassador, said in a news release. “I have gained so much knowledge about the CMHA in this past year and look forward to all the amazing new developments they have in store for the future.”

In terms of mental health, care can range widely from short-term situations that require immediate and timely intervention, to long-term life challenges that require sustained treatment and support. And it all begins with someone – for example, a friend or family member – recognizing that help is needed.

“The CMHA York Region and South Simcoe is the organization in our community that answers that call,” said Giancarlo Trimarchi, managing partner at Vince’s. “The range of programs and services they provide is astounding. I am proud that Vince’s was able to support this organization in 2022 and do a small part by providing our Community Product Initiative funds to help ensure that valuable services are available. You never know when someone is going to say ‘I need help,’ but we know that the CMHA will be there when they do.”

Cathy Cowan, senior director of communications, CMHA York and South Simcoe, said, “Vince’s is a true champion for CMHA and mental health in York Region and South Simcoe. Thanks to their leadership, generosity and community devotion, youth, adults, and family caregivers are finding and receiving the mental health support they need. We are inspired by their profound commitment and the impact they’re making in our community.”