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It's Christmas in July on Main Street Newmarket for film production

Brain Power Studio, which is renowned for its romantic holiday-themed movies, is doing two days of film locally

It's Christmas in July again on Main Street Newmarket as local production and distribution company Brain Power Studio moves in for two days of filming.

The film crew set up today for a hot shoot on the sidewalk next to Hungry Brew Hops, on the sidewalk of Timothy Street by British Imports, and will film inside the Old Town Hall, according to the town's legislative services department.

Tomorrow, July 28, the crew will film all day inside the Goulash House restaurant.

There are no closures of downtown streets during the filming process.

READ: Newmarket named 'ultimate' Christmas movie-lovers day trip locale

Brain Power Studio was founded by Beth Stevenson, who also serves as an executive producer. It is a global company that produces and distributes premium media content for all audiences.

Stevenson has guided creatively and financed more than 17 films and 2,800 hours of series for major partners including Disney, Discovery, Nickelodeon, BBC, Sprout, Amazon and Netflix, according to information at its website. Stevenson is also executive producer on the new series, Ponysitters Club, in partnership with Discovery Latin America.

Brain Power Studio has a full filming playground that includes a 4,000-square-foot standing set in Newmarket, a 7,000-square-foot studio in Barrie, and a 2.5 acre horse farm in Whitchurch-Stouffville. The company is noted for its romantic holiday-themed movies, including adaptions of Harlequin novels.