The #UNIGNORABLE tower isn't real, but the 116,000 individuals and families in York, Peel and Toronto and York Region who are struggling to put a roof over their heads are very real.
The United Way Greater Toronto is using augmented reality to erect a tower on the Toronto skyline as part of its #UNIGNORABLE campaign to increase awareness about the fact more people are living in poverty in the GTA than anywhere else in the Canada — and to encourage action on the issues that hold people back.
You can experience the tower and see a part of the skyline you didn't know exists with United Way's #UNIGNORABLE Tower app, available on Google Play and the App Store.
For an IRL experience, visit the #UNIGNORABLE exhibit in Brookfield Place to Nov. 8 to reimagine Toronto's skyline and explore the issue of poverty in the GTA. Visitors are encouraged to share their experience on social media using #UNIGNORABLE.
You can help United Way fight poverty by making a donation by texting POVERTY to 20222.
"Poverty is a big problem in the GTA. But we've got a strong network to tackle it and a region of people ready to show their local love," Daniele Zanotti, president and CEO of United Way Greater Toronto, said in a news release.
"United Way's network of community agencies helps the person experiencing homelessness find shelter, helps newcomers get settled in a new environment, gets workers skilled-up and connected to good jobs, gives kids the best start in life, and supports women escaping domestic violence. Together, we can connect people with the opportunities they need to thrive."