The boutique hotel coming to Newmarket's Main Street clock tower officially has a name.
Streetcar Developments unveiled July 1 that the location at 180 Main St. S. will be called The Postmark Hotel. The company also launched a website and held a launch event to celebrate the occasion as it ramps up toward a projected spring 2023 opening.
"The clock tower is an incredible historical landmark in Newmarket and we are dedicated to paying homage to its rich history,” Streetcar founder and president Les Mallins said in a news release. “As a Canadian company, we prioritize the communities we work within and have ensured that we are restoring the important historical elements of the building while ushering in a new look and feel for guests. “
"It was essential to us to ensure the name preserved and enhanced the heritage elements of the landmark post office," director of marketing and communications Sonya Singh said. "In addition, we felt the name serves as an extension of the city's incredible dedication to the existing arts and culture."
Construction at the former post office site is ongoing. The hotel is proposed to have three floors, 55 guest rooms and a rooftop restaurant and event space.
“The revitalization of the iconic clock tower will not only preserve and enhance heritage elements of the building but will also enhance the vibrancy of the town,” Streetcar said. “As Newmarket is known for its incredible community and culture, the Postmark Hotel will serve as an extension of this, providing an opportunity for guests to enjoy the city’s lively downtown core.”
Newmarket residents reacted on social media to the news.
“As a life-long resident, I am so happy to see this landmark in use again,” one resident said in response to a post from Mayor John Taylor. “I remember going to the post office with my Mom.”
Although many expressed enthusiasm, others wondered about alternative names.
“As a name, it's fair to middlin',” one resident said. “I liked the "Clock Tower Inn" better. But I'm delighted the building will be in use again!”
The Postmark Hotel is now taking event and employment inquiries as it prepares for its launch.
Singh said they are happy with how their Canada Day unveiling went and hope to partake in more events throughout the summer.
"We look forward to supporting the local community and sharing more and more about the landmark hotel every step of the way."