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Newmarket barber carries on family tradition, on wheels

Anthony Luciano, whose family once operated Newmarket Barbershop on Davis, has launched a mobile barbershop that will come to you

Anthony Luciano has memories of watching his father, Giuseppe, meticulously cut hair, aspiring him to also become a skilled and talented barber.

With more than 30 years of experience, Luciano is now offering a mobile barbershop where he will come to you and cut your hair in your home or office. He has all the tools and a chair neatly packed in his car and can meet at your convenience.

“I’m the only one of four children in my family that took on the trade, and I worked with (my father) for the full 30 years, but for the last 15 years, we owned a barber shop in Newmarket,” said Luciano. “I call myself a classically trained barber. I take pride in my service.”

Luciano went to trade school to become a licensed barber, but his father sharpened his skillset by showing him techniques as a professional from Italy.

“I found it intriguing when he does hot towel straight shaves and regular traditional haircuts,” said Luciano. 

The family owned Newmarket Barbershop on Davis Drive. It was established in 1959, and they operated it for 15 years until they left in 2023. His father retired, while his wife took a step back.

Despite their absence, Luciano remains determined to continue the multi-generational business.

He offers men's haircuts for $40, while a father and son can have cuts for $70. Haircuts for teenagers and children cost $35, while a cut for seniors costs $35.

“He is an old-school barber,” said Jeff Burgess, a longtime client of more than 15 years. “He has a whole kit, a straight razor, and everything. My other neighbours would come over now. We all go into my garage and he cuts everybody’s hair.”

He serves clients in Newmarket, Keswick, Bradford, Mount Albert, East Gwillimbury, Aurora and Whitchurch-Stouffville. Clients have became friends over time, enjoying conversation while sitting down for a fresh cut. Before the store closed, people would return to him every 10 days or every week.

“I’ve been going to the store for years, and I take my boys. I referred him to a lot of friends and family,” said Burgess.

Luciano found launching a mobile shop has allowed him to provide house calls and focus solely on the client during the appointment. A shop can get loud and busy with crowds of people coming in, making him feel rushed.

“The mobile aspect has a much more flexible schedule for me, while providing the same service I give in the barbershop,” said Luciano.

For more information and to book a cut, visit https://newmarketbarbersanthony.ca/. He is accepting mobile appointments from 9 a.m. to 5 p.m. along with a few evenings a month from 1 to 7 p.m. He can also accommodate group appointments.