This year, to help local community initiatives, Tim Horton’s launched its first-ever national Holiday Smile Cookie Campaign.
From Nov. 13 to 19, 100 per cent of proceeds from their Smile Cookies were donated to local charities and community groups.
In Newmarket and East Gwillimbury, the Newmarket Food Pantry was selected as the recipient. All proceeds from sales at Tim Hortons locations in the towns went to the food bank and Tim Hortons Foundation Camps.
Adrian Bain, executive director of the Newmarket Food Pantry, said he was extremely grateful his organization was selected for the campaign.
“The timing for this campaign couldn’t be better as we are expecting record levels of visits to our food bank,” he said. “Coming into the holiday season, this campaign will unquestionably have an immediate and lasting impact in our community.”
Over the week-long initiative, Newmarket and East Gwillimbury raised $25,292.48 with $12,646.24 going to the local food bank.
In 2023, the Newmarket Food Pantry has fed 20,000 people, served 500,000 meals, and supported 7,200 households with 33 per cent of its clients being under the age of 18.
The new addition of the Holiday Smile Cookie campaign adds to the classic Tim Hortons Smile Cookie program, and in May of this year, Tims across Canada raised more than $19 million — a new record — that went to over 600 local charities and community groups.
The holiday campaign supported an additional 400 new organizations, along with Tim Hortons Foundation Camps, which provide thousands of underserved youth the opportunity for leadership development through camp.
Since 1974, Tim Hortons Foundation Camps have supported 315,000 youth at its seven camps across Canada.
