Conservative Leader Pierre Poilievre, who is always good for a catchy line, recently commented on the Liberal cabinet ministers’ meeting with grocery titans to try and persuade them to reduce prices:
“It’s an act and what we need is action.”
I would argue that so much political crowing about attacking high costs of living like housing and groceries particularly is just that — an act that is unlikely to produce reliable results for weary cash-strapped Canadians.
The Liberals calling grocery chain titans to shame them has been called pure political theatre. An ebullient fast-talking Minister of Industry François-Philippe Champagne emerged announcing the members of the group had agreed to make plans that would “stabilize” prices by Thanksgiving. In several interviews, his boss, Prime Minister Justin Trudeau was led to say it would be nice if they lowered prices, but clearly cheaper turkeys are not in the cards.
The PM hinted tax measures could be the punishment for them not showing this minimum action on rising food prices, an idea he had rejected earlier since he assumed new taxes would be passed on to consumers. He also announced measures for the Competition Bureau so it could act on stifled competition and consumer choice, in particular, situations where large grocers prevent smaller competitors from establishing operations nearby. These may be effective but lower prices don’t necessarily follow.
We can expect gushing full-page ads from the grocery chains explaining all they are doing to ensure customer value and the difficulty in dealing with suppliers who have been raising prices that they cannot control. In any event, “stabilizing” prices will be easier given the already lower price increases month over month announced the day after the meeting by Stats Canada.
The Liberal government was at least being seen to do something that answered the public revulsion over the grocery chains’ $100-billion plus profits while their prices rose substantially, and many had to access overburdened food banks for the first time to keep eating. Lower prices? Unlikely.
The Liberal government, with newly found inspiration to tackle the affordability issues that are actually distressing Canadians, announced their detailed intentions in a flourishing news release on Sept. 14 that opened as follows:
"The Prime Minister, Justin Trudeau, today announced a suite of new measures to support the middle class and people working hard to join it. This includes action to build more rental housing, …and drive down the cost of groceries."
There it is, the big promises and a seeming return to the badly defined middle-class Liberal focus. The “build more housing” promise was made the week before with a big announcement in London, Ontario. Justin Trudeau promises funding to build more than 2,000 new housing units there over the next three years. It is the first city in the country to sign a deal under the misnamed national housing accelerator fund, a $4-billion program first announced in the spring 2022 federal budget.
Promises were made to negotiate similar deals with other cities — the qualification being local governments have to end exclusionary zoning and encourage building housing near public transit.
Rental housing construction will get a much-lobbied-for boost with the removal of the GST for purpose-built rentals. This move was applauded by the apartment building industry and should show increases in that sector. The changes to the Competition Bureau’s powers and the GST announcement were re-annouced on Sept. 21 as proposed legislation.
So for new housing, there will be a lengthy rollout for the “accelerator” fund’s benefits to be felt since cities have to have projects ready and be signed on one by one. No fast fix here. The need is challenging with major immigration numbers already straining the system. The government estimates the need of an additional 3.5 million more housing units over the coming decade. This will require doubling the number of homes built over that period. The industry’s current performance is lackluster due to high interest charges and manpower problems. It is unlikely that it can meet these targets.
Let’s remember that in politics, it’s an ironclad rule that you don’t promise more than you can deliver. It appears that in grocery prices and housing the government has bitten off more than it can chew. The Leader of the Opposition will closely watch to see if there is any improvement in these two sectors and will pounce if predictably in the medium-term results are poor.
They will have to show good results if the public’s attitude toward the Liberals, now at an all-time low, is to improve in the next two years before an election.
More announcements are on the horizon from the young, dynamic Housing Minister Sean Fraser. We can hope they have more optimistic timelines. The hard truth is that to bring housing affordability down requires prices to stabilize to allow earnings to catch up. Either this happens or the bubble owners have been enjoying really bursts. Neither is predictable.
Inflation is up at four per cent, indicating the possibility of more damaging interest rate hikes. Getting young people into homes and out of basements seems a long distant hope.
There is little possibility of major new supply of affordable homes, or relief from high grocery prices. And supporters of the Conservative party await sensible plans from their leader. Canada waits and watches. Electoral success depends on real action where Canadians hurt most.
Newmarket resident and renowned political commentator and author Patrick Gossage shares insights and opinions on current affairs and political issues in his regular The Insider column on NewmarketToday.
