NEWS RELEASE
SHELL CANADA
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Shell Canada announced today a 12-day Fuelling Kindness campaign to help spread and inspire kindness across the Greater Toronto Area (GTA) this holiday season through surprise and delight moments at participating local service stations from Dec. 9 to 20, 2019. Culminating in three days of larger activities, the Fuelling Kindness campaign will benefit Youth Assisting Youth, a not-for-profit organization working with vulnerable youth and their families in communities across the Greater Toronto and York Region.
"Shell Canada's Fuelling Kindness initiative was created to empower Canadians to spread kindness in their communities, while supporting local organizations in a meaningful way," said Arvin Minocha, Shell Retail District Manager for Central Canada. "Shell stations have always existed as a community hub and point of connection for people in their travels and daily lives. Our goal is to inspire our consumers in the GTA to take a moment out of their busy holiday season to pay it forward to those around them through small acts of kindness."
Shell Canada will further amplify the Fuelling Kindness campaign through three public events Dec. 13 to 15, with interactive activities such as seasonal photo opportunities and local choir performances designed to connect the community, share positive messages on social media and give back to Youth Assisting Youth. Notable Toronto personalities will be onsite in Oakville, North York and Scarborough to support the campaign, including Wendel Clark, former captain of the Toronto Maple Leafs and Canadian hockey icon, Steven Sabadoes, Canadian television host and designer, and Taylor Kaye, Canadian radio and television personality.
From Dec. 9 to 20, 2019, every customer who completes a customer survey will be given the opportunity to have his or her name entered to win Shell gift cards through Shell's ongoing Voice of the Customer contest, or they can choose to have Shell donate $1 to Youth Assisting Youth, up to a maximum of $12,000.
Shell encourages people to spread kindness this December on social media. Tell us about your latest random act of kindness by sharing on Twitter, Facebook or Instagram using #FuellingKindness.