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'Renewed' licence plates mark 'renewed approach to government': minister

Starting Feb. 1, 2020, all licence plates issued will reflect the new design and you'll also be able to voluntarily purchase a new licence plate featuring one of two 'optimistic slogans' 

As of Feb. 1, 2020, your vehicle can sport one of the Ontario government's new licence plates, with either of the two "optimistic slogans", A Place to Grow or Open for Business.

"We are renewing the licence plate and driver's licence because it represents how we are renewing our entire approach to government," said Bill Walker, Minister of Government and Consumer Services in a news release. "Our government is embracing change because we recognize that the old established ways of working are no longer good enough."

Starting Feb. 1, 2020, all licence plates issued will be of the new plate design and Ontarians will also be able to voluntarily purchase a new licence plate.

The Ontario passenger plates featuring the tagline A Place to Grow harken to the province's unofficial A Place to Stand, a Place to Grow anthem that debuted at Expo '67. 

Commercial plates will feature the slogan Open for Business, which reflects the province's renewed commitment to economic growth and job creation across the province, according to the news release. 

The new licence plates, as well as a redesigned driver's licence, feature a "renewed" version of Ontario's trillium logo, as part of the "refreshed brand identity" that will be implemented across the entire government.

"While the new trillium logo looks like a classic, it has also been specifically designed to meet the highest standards of accessibility while remaining digitally friendly and adaptable across all platforms and in both languages," said Peter Bethlenfalvy, president of the Treasury Board, in a news release.

You'll begin seeing the new driver's licences this fall.

The government is also ensuring police have the tools they need to keep roads and communities safe by improving the quality of Ontario's licence plates and keeping both the front and rear licence plates on vehicles, the news release added.


  • Ontario issues approximately 3.6 million licence plates per year, including approximately 2.4 million passenger and 580,000 commercial plates.
  • Modernizing the licence plate and how the plate is produced will save taxpayers millions of dollars each year, according to the Ford government. In addition to savings associated with the plate itself, significant year-over-year savings will be realized through the planned deployment of new, on-demand manufacturing and delivery technologies that will dramatically reduce the need for inventory warehousing and handling, streamline production, improve the customer experience, and reduce the waste of core inputs such as aluminum.
  • The province’s licence plate was last redesigned in 1982.
  • Ontario’s current plates are beaded and oversized compared to the North American standard for size. The new Ontario plate will use high-definition sheeting that is stronger, brighter and longer lasting than the current Ontario licence plate and is proven technology used across other North American jurisdictions.