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Get out your pink, dress up your life to support breast cancer research

The annual Dress for the Cause goes online for 2020, with weekly "dress up" themes during October, Breast Cancer Awareness Month
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Dress Up Your Life for breast cancer research, presented by Cleo. Visit www.dressforthecause.ca to donate. Supplied photo

You can "Dress Up" your life throughout October in support of breast cancer research.

The Breast Cancer Society of Canada (BCSC) is launching its 2020 Dress for the Cause campaign online during October, which is Breast Cancer Awareness Month.

You are being encouraged to dress up to weekly themes and donate to breast cancer research, share your progress on social media and challenge your networks to do the same.

Week 1: Dress Up your Door (house, office, doggy door, car, garage)
Week 2: Dress Up your Desk (home office, company office, or any workspace)
Week 3: Dress Up your Best (prized possession, pets, cars, cottages, boats)
Week 4: Dress Up Yourself (pink, pink, pink clothes, Halloween costumes)

“With more people working from home and students learning online, we are creating new ways to get people involved,” Kimberly Carson, CEO of Breast Cancer Society of Canada, said in a news release.  “Everyone knows someone who has been affected by breast cancer. We invite all Canadians to Dress for the Cause during International Breast Cancer Awareness Month and to support research to help find a cure.”

In 1998, Dress for the Cause was established to get companies, schools, and organizations involved in the cause. Since the inception of Dress for the Cause, participation has grown to more than 60,000 people annually and overall funds raised to date are just over $10 million.  

Dress for the Cause funds researchers who are passionate about developing new ways to treat breast cancer patients, with more targeted therapies and personalized medicines.

Breast cancer remains the most commonly diagnosed cancer among Canadian women, with one in eight women likely to develop breast cancer in her lifetime.

BCSC has funded groundbreaking research in Canada since 1991.

Visit dressforthecause.ca to register, follow the Breast Cancer Society of Canada on social media and use #DressForTheCause & #ResearchMatters to encourage others to participate and donate.