NEWS RELEASE
NAPOLEON GROUP
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Backyard cooking is growing in popularity.
One of the biggest barbecue brands in the world, Napoleon, is finding it almost impossible to keep up with surging demand. When stay-at-home orders were in place and bars and restaurants across the country were shut down during the COVID-19 pandemic, homeowners began doing more cooking at home, and that trend — which is expected to continue — is spilling over into the backyard.
According to Google data in the United States, searches for grills historically start spiking in mid-May — just before the Memorial Day long weekend that is widely considered to be the unofficial start to summer — and reach an apex in early July with the celebration of Independence Day.
But this year that spike hit much earlier — in April, coinciding with the shutdown of most restaurants.
“People’s online viewing habits are certainly indicating a growing interest — or perhaps need — to cook at home,” says Christopher Johnston, vice-president of marketing at Napoleon.
“With no options to go out to eat because of the pandemic, people re-discovered the enjoyment of cooking at home. But canned food and frozen dinners grow tiresome quickly. People are rediscovering the flavours you can get from cooking over the open flame of a backyard grill.”
Modern grills are so much more than the rickety basins of charcoal from a generation ago. Today they are sophisticated and innovative cooking machines, giving backyard chefs the ability to produce restaurant-quality meals with features like rotisserie burners and infrared searing zones. Accessories and tools like grill-top woks, rotisserie baskets, plancha and Himalayan salt blocks add even more versatility to your cooking experience.
“There has never been a better time to buy a barbecue, whether you are looking for your first grill or upgrading to a bigger and better model,” says Mr. Johnston. “Any meal you can cook in your kitchen, can be done better on your grill.”
For more information, please visit www.napoleon.com.
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